Strawberry Milk Mob is a canadian, family-owned business that crafts thoughtful high-quality swimwear. Driven by their passion for good bikinis, Strawberry's scrappy marketing and viral content quickly transformed the business from a local treasure to the must have swimwear brand for girls. While developing my freelance roster, I took a stab at crafting a brand identity proposal that is as vibrant and youthful as the bikinis themselves. Recognizing that many apparel companies tend to favor clean and simple designs, allowing the products to take center stage, I aimed to offer a direction that felt striking while remaining versatile. Drawing inspiration from 70s psychedelic designs, the identity delivers a colorful, energetic, and boldly feminine aesthetic that is notably absent in the swimwear space.

Strawberry Milk Mob is the overnight success, family-owned business that crafts consciously high-quality swimwear. Driven by their passion for bikinis, Strawberry's scrappy marketing and viral content quickly transformed the business from a local treasure to the must have swimwear band for young women. However, with greater success comes more eyes, and my eyes couldn't help but notice the visual identity could use a little improvement. While developing my freelance roster, I took a stab at crafting a brand identity proposal that is as vibrant and youthful as the bikinis themselves. Recognizing that many apparel companies tend to favor clean and simple designs, allowing the products to take center stage, I aimed to offer a direction that felt striking while remaining versatile. Drawing inspiration from 70s psychedelic designs, the identity delivers a colorful, energetic, and boldly feminine aesthetic that is notably absent in the swimwear space.