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As a solo creative studio, I craft thoughtful & imaginative brand identities for new or growing businesses.

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© Allison Kustec Studio LLC 2024

When you’re one of Canada’s largest banks, sending out countless emails is par for the course. And when you deploy a lot of emails, having comprehensive guidelines is crucial for seamless development. Yet, somewhere along the way, there's a need to shake things up a little, which is exactly what our team did while building for CIBC. My role as an AD & Designer for CIBC CRM involved infusing charm and delight into the design process. This included opting for animations over illustrations to enhance storytelling and engagement, carefully selecting images for a more thoughtful appeal, and contributing significantly to the development of email guidelines for streamlined communication and content clarity.

TEAM

Elijah Di Gangi _ ACD Allison Kustec _ Art Director Leo Ding _ Copywriter Danielle Ditomaso _ Copywriter Ani Artinian _ Copywriter

When you’re one of Canada’s largest banks, sending out countless emails is par for the course. And when you deploy a lot of emails, having comprehensive guidelines is crucial for seamless development. Yet, somewhere along the way, there's a need to shake things up a little, which is exactly what our team did while building for CIBC. My role as an AD & Designer for CIBC CRM involved infusing charm and delight into the design process. This included opting for animations over illustrations to enhance storytelling and engagement, carefully selecting images for a more thoughtful appeal, and contributing significantly to the development of email guidelines for streamlined communication and content clarity.

TEAM

Elijah Di Gangi _ ACD Leo Ding _ Copywriter Danielle Ditomaso _ Copywriter Ani Artinian _ Copywriter Allison Kustec _ Designer