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As a solo creative studio, I craft thoughtful & imaginative brand identities for new or growing businesses.

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© Allison Kustec Studio LLC 2024

Lyft sees its drivers not just as employees but as partners. To express their gratitude for each driver, we developed a series of personalized emails that celebrate driver milestones, including earning achievements, positive reviews, ride accomplishments, and anniversaries. For driver birthdays, we did something extra special. Together with our animation partner, Wonderlust Media, we created a music video with an originally composed track and charming animated characters.

TEAM

Pedro Izzo _ ACD Tomas Soares _ ACD Allison Kustec _ Art Director Joey Penkala _ Copywriter

Lyft sees its drivers not just as employees but as partners. To express their gratitude for each driver, we developed a series of personalized emails that celebrate driver milestones, including earning achievements, positive reviews, ride accomplishments, and anniversaries. For driver birthdays, we did something extra special. Together with our animation partner, Wonderlust Media, we created a music video with an originally composed track and charming animated characters.

TEAM

Pedro Izzo _ ACD Tomas Soares _ ACD Allison Kustec _ Art Director Joey Penkala _ Copywriter